A few days ago I was part of a focus group for a branding company. The focus group was about beer. Interestingly enough the main point of conversation wasn’t about taste or brand perception of beer – it was about packaging. In particular what young kids thought about beer in plastic bottles.
This intrigued me. So for the last few days I’ve been thinking about how plastic packaging could be effectively used.
This idea is inspired by one of my favourite communication companies Kessels Kramer.
