Next time your client wants you to do a viral communication, show them this and see what they say..
The campaign – put together by Mainframe – accompanies the unfurling of James Palumbo’s first novel, Tomas. Palumbo co-founded Ministry of Sound, so it should make for some interesting geezing.
When asked about the brief, Mark Warrington of Mainframe said, “The client gave me a lot of creative freedom, and I knew that for this to work it would have to be shocking.”
It’s perhaps the best use of viral communication I’ve seen since, Pete The Meat Puppet, the Diesel campaign of late last year.
If you’re going to use the Internet, you may as well get your wang out I say.
Now to get me some TOMAS.